T20 World Cup 2021 match between India & Pakistan most viewed T20I game: ICC

Somya Kapoor

Somya Kapoor

Author| Nov 25, 5:24 PM

Photo Credits: Twitter
Photo Credits: Twitter

The T20 World Cup 2021 broke the viewership records as it recorded a television reach of 167 million and a record consumption of 15.9 billion minutes in India on the Star India Network for the India-Pakistan fixture. 

The clash between arch-rivals India and Pakistan is now the highest viewed T20I game.

"We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms. It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it,” ICC CEO Geoff Allardice said.

The overall TV consumption of the tournament was recorded at 112 billion minutes in India despite the side’s exit in the group stage itself. 

Pakistan had defeated India for the first time in a World Cup game and went on to win all the group matches before bowing out of the tournament in the semi-final. The Aaron Finch-led Australian side lifted the trophy eventually after beating New Zealand in the final in Dubai. 

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